Case study 17: What Does IT Take To Go Mobile

09:35 Amrie 10 Comments

• More people will use their mobile phone than PCs to go online. 
• There will be one mobile device for every person by 2015
• Customers expect or demand to be able use a mobile device to obtain information or perform a transaction anywhere and anytime.
• So, if a company want to stay connected to its customers, it needs mobile device.
• Special features on mobile devices such as location-based services that give potential to interact with customers in meaningful new way.
• There are multiple mobile platforms to work with e.g.: iPhone, Android, Windows Phone, Blackberry, etc..

• Mobile strategy in selecting mobile devices, operating system, applications.
• Mobile platform, operating system and applications which suitable with capability and business needs.
• The skill and capability of users by conducting training and so on.
• Resarch and studying customers mobile behaviour
• How they use their mobile devices while shopping and researching brands
• What information do they wanat about the brand, product features, product reviews, or retail store locations.

• Change of business objective and business process
• The firm needs to change their business objective and business process.
• It’s important to understand how, why and where customers use mobile devices and how these mobile experience change business interactions with customers.
• Change of employees working culture
• By changing business objective and new business process, that will be created a new culture in the organization.
• The organization needs to organize and manage employees needs to accept the new culture.

• Choose devices and applications to fulfil customers needs.
• The customer wants to look at a product on their mobile device and see the same information on that devices as that person would obtain in the store, plus some additional information such as consumer reviews.
• Ability to streamline processes and be more portable and enhanced capabilities such as touch interfaces, location and mapping features, alerts, texting, cameras, and video functionality
• Design need to be proper in order to meet efficient processes and successfully deliver the benefit.

• Requirements analysis, also called requirements engineering, is the process of determining user expectations for a new or modified product.

• Requirements and mobile experts said there are three critical issues that are unique to mobile apps and should be addressed in the requirements phase:
• Choosing a platform
• Security
• usability

Choosing a platform